Kendall Novak — Social Media Content Coordinator

Content

Strategy

Community

Kendall Novak

Social Media Content Coordinator

Built for the internet. Functioning surprisingly well in real life.

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Highlighted Projects

Case Studies

Brand Building Game / Indie

Dec '25 – May '26

Fireflies: 3D Stealth Puzzle Game

Social Media Co-Leader

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Campaign Community

Jan '26 – May '26

Rose City Neighborhood Preschool

Social Media Manager

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Analytics Research

Sep '25 – Dec '25

Umamusume Pretty Derby: Ad Campaign

Campaign Researcher

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How I Work

My Process

1

Research & Listen

Understand the brand, audience, and what's already working in the space before touching a single caption.

2

Strategy & Plan

Build a content calendar that balances consistency with creative risk — then actually stick to it.

3

Create & Post

Produce short-form video, graphics, and copy that earns attention rather than just demanding it.

4

Measure & Iterate

Track what's working, kill what isn't, and refine until the numbers match the vision.

My Toolkit

Built to Create

My Canvas

Where I design

Platform Fluency

Where I live online

Bonus Tools

Extra in the kit

Coming Soon

More to come

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About me

The person behind the work

Hi, I'm Kendall, a social media content coordinator based in Vancouver, WA who believes that good content is never just about looking nice. It's about connecting, resonating, and actually meaning something to the person scrolling past it.

I got into social media because I genuinely love it. Not as a trend or a job title, but as a space where creativity and community meet in real time. I care about content that earns its place in someone's feed. The kind that gets shared, saved, and sent to a friend with no context because it just gets it.

Some things that get me excited: short-form storytelling, the strategy behind a great hook, analytics that actually tell you something, and the weird creative corners of the internet that end up becoming the next big thing. When I'm not deep in a content calendar, I'm probably in Blender, sketching in Procreate, or six rabbit holes deep on a niche corner of TikTok I'll later call research.

* draft placeholder — do not take seriously *

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Kind Words

What People Say

"Kendall has a natural instinct for what works online. Their content doesn't just look good — it actually performs. Rare combination."

JS

J. Smith

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"Working with Kendall on Fireflies was honestly one of the smoothest collab experiences I've had. Reliable, creative, and actually gets deadlines."

AL

A. Lee

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"The strategy they built for our preschool's social presence actually brought in new families. That's not a small thing — that's real impact."

MP

M. Park

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Built for the internet.
Let's make your presence known.

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Brand Building Game / Indie Short-Form Video

Fireflies: 3D Stealth Puzzle Game

Social Media Co-Leader

Timeline Dec '25 – May '26

Platforms LinkedIn · Instagram · Facebook

Role Co-Team Lead

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Followers → X

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Avg. Views

0

Posts Published

Overview Approach Content Results Takeaway

Starting from Zero

Fireflies was a student-developed indie game with no existing audience, no brand recognition, and a tight production window. The challenge was building a social presence from zero that could generate real interest and community around the game before launch.

With a small team and no marketing budget, every post had to work harder than usual.

Building the Brand

1

Define the brand voice

Established a tone that felt indie, mysterious, and a little playful — matching the game's stealth puzzle personality.

2

Build a content calendar

Planned a consistent posting schedule across TikTok and Instagram with a mix of devlog, behind-the-scenes, and gameplay content.

3

Lead short-form video production

Scripted, edited, and posted short-form videos that leaned into trending formats while staying true to the game's aesthetic.

4

Monitor and iterate

Tracked analytics weekly and adjusted content types and posting times based on what was actually landing.

Content in Action

A mix of devlogs, gameplay clips, and community-facing posts across TikTok and Instagram.

Devlog #1

Gameplay Clip

Behind the Scenes

Launch Teaser

Growth & Impact

All stats are placeholders — swap in real numbers when available.

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Total Impressions

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Followers Gained

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Avg. Engagement Rate

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Best Performing Post

What This Taught Me

"Building a brand from scratch taught me that consistency matters more than perfection. Showing up, iterating, and staying true to the game's identity was the whole strategy."

* placeholder reflection — rewrite in your own words *

Working as a co-leader also pushed my collaboration and communication skills. Aligning on creative direction with another person while keeping the content moving on schedule was its own kind of challenge.

More from this project

Additional Work

3D Modeling

Fireflies: 3D Models

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Made With

Tools used

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built for the internet.
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Campaign Community

Rose City Neighborhood Preschool

Social Media Manager

Timeline Jan '26 – May '26

Platforms Instagram · Facebook

Team Solo

0

Followers → X

0

Avg. Views

0

Posts Published

Overview Approach Content Results Takeaway

Reaching New Families

Rose City Neighborhood Preschool needed a stronger social media presence to connect with families in the community and drive enrollment awareness. With no consistent posting strategy, the brand wasn't reaching the parents it needed to.

* Placeholder — rewrite with real project context *

Growing the Community

1

Audit existing presence

Reviewed current accounts and content to identify gaps and opportunities.

2

Build a content strategy

Developed a posting calendar focused on community, warmth, and enrollment messaging.

3

Create and publish content

Designed and posted graphics, captions, and stories across Instagram and Facebook.

4

Track and adjust

Monitored performance and refined content based on what resonated with the audience.

Content in Action

A mix of community-facing posts, enrollment campaigns, and event highlights.

Community Post

Enrollment Campaign

Event Highlight

Story Series

Campaign Results

All stats are placeholders — swap in real numbers when available.

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Total Impressions

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Followers Gained

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Avg. Engagement Rate

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Best Performing Post

What This Taught Me

"Placeholder reflection — rewrite in your own words."

* placeholder *

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Next Project →

built for the internet.
let's make your presence known.

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Analytics Research

Umamusume Pretty Derby: Ad Campaign

Campaign Researcher

Timeline Sep '25 – Dec '25

Type Research & Analysis

Team Solo

0

Ads Analyzed

0

Platforms Covered

0

Key Findings

Overview Research Findings Takeaway

Understanding the Campaign

This project investigated how Umamusume Pretty Derby ran its ad campaigns across social platforms — examining creative strategy, targeting, and messaging to understand what made its marketing effective (or not).

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The Research Process

1

Define the scope

Identified which platforms and ad formats to focus on for the analysis.

2

Collect and catalogue ads

Gathered ad examples from the Meta Ad Library and other sources to build a data set.

3

Analyze creative patterns

Looked for trends in visual style, copy, CTAs, and audience targeting across the ads.

4

Synthesize findings

Compiled insights into a structured report with takeaways for future campaign strategy.

Key Insights

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Ad Example #1

Ad Example #2

Creative Pattern

Findings Summary

Analysis Results

All stats are placeholders — swap in real numbers when available.

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Total Ads Reviewed

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Platforms Analyzed

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Top Creative Format

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Key Insight

What This Taught Me

"Placeholder reflection — rewrite in your own words."

* placeholder *

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Next Project →

built for the internet.
let's make your presence known.

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3D Work Blender Game Assets

Additional Work — 3D Models

Blender · Game Asset Creation

Interactive Model Viewer

Explore a 3D model from the Fireflies project. Drag to rotate, pinch or scroll to zoom.

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← Back to Fireflies

built for the internet.
let's make your presence known.

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